Smart Flour Foods Celebrates Rapid Retail Growth At Fancy Food Show

Ancient Grain Based Food Company Expands Availability and Product Offerings

New York, NY – Smart Flour Foods, bringing gourmet taste and powerful whole-grain nutrition to the frozen pizza aisle, is thrilled to celebrate tremendous growth in its retail channel. The team plans to commemorate its success by showcasing its pizza lineup at the Summer Fancy Food Show in New York City, June 26-28th, exhibiting in booth 4475 at the Javits Center. The company launched its retail line in the fall of 2013, winning best new product at Natural Products Expo East. From that launch, the company grew its retail presence to nearly 1,000 stores in just over a year, and today boasts over 3,000 retail locations. Leading grocery chains like HEB, Kroger, Stop and Shop, and Wegmans recently began carrying the brand, while key retailers such as Sprouts and Whole Foods Market have expanded their Smart Flour Foods’ offering.

The company attributes its fast success to meeting the demand of savvy, health-conscious consumers seeking a better-for-you pizza offering that doesn’t sacrifice broad taste appeal or texture. Core to every Smart Flour Foods’ product is the use of the naturally gluten-free ancient grains sorghum, amaranth and teff, which make the pizza higher in protein, vitamins, and minerals than many leading brands. In addition, the product’s gourmet toppings and simple ingredients create a healthier indulgence that is not to be missed. Smart Flour Foods recently added two new Italian flavors to its natural/specialty lineup and introduced a family-size pizza designed to appeal to the mainstream grocery shopper. New ancient-grain product offerings are currently in the works with plans to launch this fall.

“Today’s consumer is looking for better ways to enjoy historically indulgent foods, and our products deliver an ideal balance of crave-worthy taste combined with quality, simple ingredients, and natural nutrition,” said Charlie Pace, President and CEO of Smart Flour Foods. “We start with a Non-GMO, whole grain crust that cooks up crispy with a nice chew in the middle and top that crust with nothing but the best hormone-free, real mozzarella and provolone cheese and hand selected, nitrate/nitrite-free, meats designed to satisfy the most discerning pizza lover. We’re proud of the success we’ve had to date and are excited for what the future holds.”

About Smart Flour Foods

Smart Flour Foods believes that everyone should love what they eat and is passionate about creating great-tasting, better-for-you foods through the power of ancient grains. Smart Flour Foods’ frozen pizzas and pizza crusts are sold at retailers across the country, including HEB, Kroger, Sprouts, Stop and Shop, Wegmans, Whole Foods Market, and many others. The company’s pizza crusts and other foodservice products are also available at restaurants nationwide, including popular chains like Blue Moon Pizza, Giordano’s, Lifetime Fitness, Mellow Mushroom, Pie Five, Spago, and The Original Pancake House. For more information visit and find @smartflourfoods on Facebook, Twitter and Instagram.